Melaleuca is a health and wellness company based in Idaho that manufactures and sells more than 450 exclusive wellness products for millions of households in 20 countries and territories. It is the largest manufacturer of consumer packaged goods in the Northwest United States and one of the largest catalog and online retailers in North America.
Since Melaleuca doesn’t advertise, it depends on its customers to refer other customers. Therefore, Melaleuca’s growth depends on customers being excited about its products. If Melaleuca’s products are not absolutely the best, people will stop talking about them. This business model is a fun concept, but it puts unbelievable pressure on the company to be the best and continue to get better, month after month.
The namesake of Melaleuca: The Wellness Company is the Latin name for a specific plant native to Australia. Melaleuca alternifolia is sometimes referred to as the Australian Tea Tree plant. The essential oil of this plant has been regarded by the aboriginal people of Australia for millennia. In the twentieth century, its health benefits became more widely known in Australia. But it wasn’t until 1985 that Melaleuca started to share the power of this unique compound to North America. Because this essential oil was the key ingredient in the early products of the company, it was named Melaleuca. As the company grew and added more natural products designed to improve health, the secondary name The Wellness Company was added.
Some of Melaleuca’s most popular and frequently shared products are:
Peak Performance Nutrition Pack
Renew® Intensive Skin Therapy lotion
MelaPower® 9x Laundry Detergent
Diamond Brite® Automatic Dishwasher Detergent
Tub & Tile™ 12x Bathroom Cleaner
Lemon Brite® Hand Dishwashing Liquid
Sun Valley® Hand Wash
Luxury Bath Bars
Florify® Daily Probiotic
Sol-U-Guard Botanical® 2x Disinfectant
Safe & Mighty™ Toilet Bowl Cleaner
Melaleuca products can be purchased online by anyone once they open a Melaleuca account. To learn more about becoming a member of the Melaleuca shopping club, call (800) 522-3172.
Melaleuca is striving to create a better tomorrow through products and practices that are safer and gentler for the world. That includes all animals that share the planet with us. The company takes an active stance against animal testing and is absolutely opposed to any cruelty to animals! Rather than test its wellness products on animals, Melaleuca proves their efficacy with the partnership of human volunteers.
As The Wellness Company, Melaleuca takes environmental wellness seriously. One big way it takes care of the environment is by concentrating its products. Melaleuca cleaning products are 4x, 6x, 9x, or even 12x concentrated. Customers can add water to formulas from their tap in reusable mixing bottles. This reduces plastic use, storage space, and transportation cost. It reduces waste, carbon fuel emissions, and power usage. Since it opened its doors in 1985, Melaleuca has saved over 260 million pounds of plastic, 45 million gallons of gasoline, and 1.4 billion pounds of harmful gas emissions.